UCSB Men’s Tennis
As a social media manager, I focused on bringing original content with a recognizable look to the table. I loved blending different worlds with tennis, such as film by creating a Wes Anderson-inspired edit, global elements by incorporating popular foreign music or bilingual captions and journalism by producing a Vogue-inspired promotional video. Crafting witty captions, adopting a sharp tone and showcasing unique, timely photography made our feed tell a story.
Beyond grid posts, I attended matches and practices alongside my colleague, Giovi Andreassi, capturing photos and providing live updates on our Instagram story to keep viewers informed on match results and daily training sessions with high-quality, digestible clips.
Practice – Wes Anderson Editions
10.25.23
Promotional Collage Trend
10.31.23
Promotional Photo Display
10.20.23
Welcome Back post
10.5.23
Vogue – Inspired: 63 Questions
1.14.24
Australian Open Prediction Video
1.24.24
Vintage Inspired Give Day Promotion
4.10.24
Media Day Re-Cap
9.25.23
Fall Classic Day 1
10.6.23
Fall Classic Day 2
10.7.23
Tournament Re-cap
11.7.23
Senior Day Re-cap
4.15.23
Vogue – Inspired: 63 Questions
1.14.24
Alumni Goes to US Open
8.29.23
We’re So Back Post
1.11.24
Australian Open Prediction Video
1.24.24
A Look into Practice
10.16.23
Pablo Advances
11.2.23
Vintage Inspired Give Day Promotion
4.10.24
X-mas Post
12.25.23
Media Day Re-Cap
9.25.23
W Post
2.21.24
Mastermynd Media
At Mastermynd Media, I worked as a content strategist, staying aware of the trends and movements of popular culture. Whether it was music, sports or film, my role involved researching and curating interview clips that would engage both new and loyal audiences. Below are examples of clips that performed exceptionally well, showcasing my expertise in identifying important messages and figures from the past and present.
In addition to managing Instagram content, I edited full-length podcasts under the Mastermynd Media label. Using Adobe Premiere Pro, I seamlessly integrated Adobe After Effects assets into videos, handled post-production camera toggling, integrated sounds and executed precise clip cutting. During post-production, I created 60-second clips from the full episodes, tailoring them for vertical social media promotion, including adding captions and PNG overlays to enhance engagement.
Little Simz
6.5.23
Rick Rubin
6.12.23
Brian Eno
7.7.23
SZA
6.19.23
Coco Jones
7.24.23
Jack Grealish
7.6.23
Harry Kane
7.7.23
Djokovic
8.15.23
Martin Scorsese
8.15.23
Brian Cranston
7.12.23
Lovestar Productions TikTok
As Director of Social at Lovestar Productions, I work on aligning our brand identity with up-and-coming trends.
I focus on remaining true to our field of electronic dance music culture while still participating in the popular sounds, trends and editing styles on TikTok’s platform.
Christmas Trend
12.23.24
Boiler Room Inspired Edit
12.16.24
That Unemployed Friend’s IG Story
12.4.24
Merch “from Scratch”
11.28.24
Paris Hilton “Best DJ Ever”
11.27.24
Holding Space – Wicked Trend
11.24.24
“I hope they play…” Trend
11.23.24