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AS A NEW CLUB CLOSES IN, SAN FRANCISCO CITY FC FIGHTS FOR PLACE IN THE COMMUNITY – Football Case Study

Kezar Stadium in San Francisco’s Golden Gate Park has recently been made the grounds for a dispute between USL League Two team San Francisco City FC and Golden City FC, an in-development MLS NEXT Pro team being backed by the Mayor, the city and tech investors. As the new club makes its way into town and treads on SF City’s home stadium, Fay Harvey shines a light on how the community feels and what can be learned from clubs of the past.